Pathfinder Product Labs


Passion. Experience. Diligence.


Brett Buchanan and Nick Baker met while working at Gap, Inc., one of the most mature retail Technology and Product organizations in the world. It was at Gap, Inc. where Brett learned the impact Product Management could have on a business. His love for the role inspired him to create the Columbus Product Club in 2015 whose mission is to bring people in Central Ohio together to learn from each other and grow the Product discipline to rival anywhere in the world. Through the club, it became clear that many businesses in Columbus (particularly those who went through a large Agile transformation) were experiencing similar challenges - predominately a result of not having a Product Management discipline. Brett and Nick were frustrated by this and decided to start Pathfinder Product Labs as a way to help businesses implement Product Management (and a Product mindset).


Get in touch

We at Pathfinder Product know that finding the right help is a choice not to be taken lightly. That’s why we offer free consultations to walk you through your needs, the scope of your goals, and your budget.

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Pathfinder Team

Brett Buchannan.jpg


Brett Buchanan

Brett has been a Product Manager for over 10 years. For the past 8 years, he has been helping companies grow and improve their Product discipline. His specialties include Product Culture, Product Development Lifecycle (and how it fits into the rest of the organization), developing repeatable strategic frameworks and executing to a vision. He and his wife, Laura live in Columbus, OH and have four young children!


MBA, 2012

B.A., Finance, 2006


Nick Baker.jpg


Nick Baker

Nick has seen the good, the bad, and the ugly when it comes to how companies leverage technology and build products. From founding a software business himself to working inside large enterprises, Nick has experience working with companies of all sizes and understands the nuances of how to successfully navigate the challenges and politics that are unique to each one. Nick’s hands-on and collaborative product management style comes from his experience as a developer early in his career before becoming a full-time product manager.


M.S., Information Systems
B.S., Informatics