About Us

We’re problem solvers with a ton of experience—and a whole lot of passion.

We have the successes and bruises to know what works and what doesn’t. Our team comes with decades of real-life experience building digital, physical and IoT products, as well as portfolios in startups and enterprises. 

Even better? We come with a lot of passion to change your company’s product mindset.

What We Do

We help companies like you take the leap to building more successful products. We aim to change the way you think, create and deploy strategy. The result? A competitive advantage, increased job satisfaction and hiring + retaining top talent.

The Pathfinder Journey

The Moment of Impact
Pathfinder founders, Brett Buchanan and Nick Baker, met while working at Gap, Inc., which is recognized as one of the most mature retail technology organizations in the world. It was at Gap, where Brett learned the impact product management could have on a business.
The Columbus Product Club
Brett’s love for his role at Gap Inc. inspired him to create the Columbus Product Club, with the mission is to bring people in Central Ohio together to learn from each other and grow the product discipline to rival anywhere in the world.
The Path Forward
Through the Columbus Product Club, it became clear that many businesses (particularly those who went through a large Agile transformation) were experiencing similar challenges—predominately a result of not having a product management discipline. Brett and Nick were frustrated by this and decided to start Pathfinder Product as a way to help businesses implement product management and a product mindset.
As the demand for Pathfinder’s services grew, so did the business in 2021. Services such as recruiting were formally established to satisfy needs of new and existing clients. Brett brought in key thought leaders to oversee hardware consulting, recruiting, and coaching.
Successful Acquisition
A new strategic path forward unfurls as the 100% employee-owned Test Double acquires Pathfinder, setting the stage for an enriched offering in product and software development consulting—all with the aim to build the right thing and build the thing right.

Meet the Team

Bob Conrad

Bob Conrad

Bob is a product and strategy leader with 10 years experience leading and coaching complex enterprise orgs on thoughtful transformation. He leads and partners with teams to identify and prioritize problems and opportunities with measurable results executed by empowered, cross-functional product professionals and build cultures where people feel safe to bring their full selves and expertise to challenge norms and lift up others.


Brett Buchanan

Brett has been a Product Manager for over 10 years. For the past 8 years, he has been helping companies grow and improve their product discipline. His specialties include product culture, product development lifecycle (and how it fits into the rest of the organization), developing repeatable strategic frameworks, and executing to a vision.


Corbett Morgan

Corbett has built more than his fair share of products and features that didn’t gain adoption, informing his (now) insistence on experimentation and product instrumentation. There is no feeling quite like shipping something that nails it. Corbett loves helping teams, especially at the early stage, do just that. Prior to Pathfinder, he co-founded and led Loop Returns.

David Lewis

David Lewis

David has worked in product for over a decade, primarily in software. He built on a strong developer background to enable cross-functional relationships as a product manager. Serving as product manager number one at a SaaS startup, he shipped multiple multi-million dollar products. David brings this startup mindset to the Fortune 500 and delivers customer-focused products with success.

Dion Utt

Dion Utt

Dion’s rich and varied background influences his understanding of business, teams, individuals, and products. He’s grounded in a profound love for people and driven by a genuine curiosity and deep passion for helping teams be wildly successful. Dion brings this to product discovery, coaching, and strategy building with a keen focus on unraveling the 'what' and 'why' of complex problems.


Jen Tedrow

Jen has over 10 years of experience in product management in companies of all sizes ranging from startup to Fortune 500. Her expertise ranges from tactical execution to product strategy. She is a data-driven, outcome-based product leader with a background in organizational change management, leadership, and business.


Jody Wunderlich

Jody is an experienced product leader with over 15 years product management experience in companies of all sizes from Fortune 50 to Inc. 5000. She specializes in driving the vision and roadmap for businesses by collaborating with cross-functional partners to deliver successful results for the company and their customers.


Kevin McCann

Kevin's passion and specialty is helping clients become exceptional at product leadership and product management to create true value and purpose for customers, employees, and businesses. He has over 15 years experience in product coaching, product leadership, and consulting leadership across startups and Fortune 500 companies.

Michael Toland

Michael Toland

Michael is a product sherpa who navigates teams through ambiguous problems by focusing on strategy and principles. His background with internal enterprise platforms has helped orgs modernize thinking on reducing bottlenecks and integrate tasks directly into workflows. Michael sings with the Columbus Symphony Chorus, serves as the treasurer for the New Leaders Council, and mentors Fellows of Venture for America.


Raymie Smith

Raymie is a product and IT leader with over 20 years combined experience in quality assurance, systems analysis, solution architecture, digital transformation, user experience design, product strategy, and product management. He believes that every role is a customer service role and uses his varied skill set to enable customer success at both the organizational and individual levels.


Shawn Leitner

Shawn has held various product roles for over 10 years. His experience includes both the public and private sector, as well as domains such as payments, eCommerce, financial services, and logistics. He is also an avid networker, and strongly believes product leaders have a responsibility for recruiting, onboarding, coaching, and mentoring.

Steve Goslin

Steve Goslin

For the last decade Steve has been driven by finding the right digital tools to realize client opportunities. He loves merging strategy and effective delivery by interviewing users, analyzing data, and sketching out solutions. Industry verticals include fintech, healthcare IT, retail eComm, and logistics. You can find Steve listening to audiobooks, raising two wild sons, and trekking up snowy peaks.


Tammy Lawlor

Tammy is an experienced product leader and enterprise coach specializing in large-scale agile and product transformations. She has partnered with organizations and teams in industries as varied as healthcare, education, retail, and financial services in adopting a product mindset and orienting towards a strategy and delivery approach centered around valuable business outcomes.


Zack Kelly

Zack has been a product person for the entirety of his career, though it’s come in many different flavors. He built a company doing automation and later went into consulting for a technology firm where he applied his learnings from previous roles to help teams successfully implement software solutions and guide them towards success.

Questions We Frequently Receive

We have worked across a wide range of industries and types of products. We specialize in software-based products that are either customer-facing digital solutions, internal user workflow productivity solutions, and data platform products. We have provided interim product management consulting services to strategize and co-create single products, as well as leading product strategy and development efforts across a portfolio of products. Our work has spanned numerous industries, including but not limited to automotive, fintech, healthcare, insurance, retail, and supply chain/logistics.

A product management consultant helps businesses develop and launch new products or improve existing ones. Pathfinder provides expertise in market research, customer feedback, product strategy, roadmap planning/development, feature prioritization, user testing, innovation, data management and launch management. We also help companies become more product-driven, increase revenue and profit margin, and address customer expectations and competitive challenges.

At Pathfinder, we work with a variety of clients ranging from large enterprises to well-funded high-growth companies.

A product management consultancy helps businesses develop and launch new products or improve existing ones. Our team typically works on specific projects or products, and provides expertise in areas such as market research, customer feedback, product design, pricing, marketing, and distribution.

A management consulting firm is a company that offers strategic advice and solutions to organizations on various aspects of their business operations, such as management, finance, marketing, human resources, technology, and innovation. They usually work with multiple clients across different industries and sectors, and provide a range of services such as analysis, diagnosis, recommendations, implementation, and evaluation. A management consulting firm may employ product management consultants as part of their team or collaborate with them on specific projects.

A Product Coach actively guides people, teams, and organizations in adopting a modern product mindset and practice. Our product coaches have multiple years of hands-on experience in product management and in leading product organizations and teams. Whereas product management consultants focus on the product, coaching focuses on the collective people, systems, and process behaviors necessary for product success.  It involves using different methods such as coaching, mentoring, consulting and teaching to help clients get unstuck and deliver on their goals at work. Product coaching covers various aspects of product management, such as innovation, strategy, discovery and transformation. Product coaching can help clients become more product-driven, customer-focused, and outcome-oriented.

Product coaching and agile coaching are two different approaches to help organizations, leaders, and teams deliver value to customers. Product coaching focuses on the strategic aspects of product development, such as defining the vision, facilitating methods for creating product strategy and metrics, identifying customer needs, prioritizing product investments and initiatives, and validating assumptions. Agile coaching focuses on the process aspects of product development, such as facilitating agile events, improving collaboration, removing impediments, and applying agile principles and practices. Both types of coaching are highly complementary and pair well in guiding digital and product transformations. Both forms of coaching benefit organizations desiring to create products that solve real problems and delight users.

Data product management is a crucial aspect of successful data-driven businesses. It encompasses two key elements: managing data products and treating data as a product.

Data product management involves the strategic planning, development, and ongoing management of software-based products that leverage data as a core component. We take a multidisciplinary approach that combines both deep technology and business expertise. Our skilled data product managers work closely with you to strategically plan, develop, and manage software-based products that leverage the power of data. Through advanced analytics, machine learning, and artificial intelligence, we ensure that your data is effectively utilized to derive meaningful insights and drive value for your business.

Treating data as a product entails unlocking the power of data itself as a valuable asset. We help businesses tap the potential of their data assets by transforming them into revenue-generating offerings. Our comprehensive services cover data monetization strategies, data quality management, discoverability, and governance. By treating data as a product, you can uncover new opportunities, gain a competitive edge, and maximize your return on investment.

At Pathfinder, we align your business objectives with data-driven product strategies, ensuring that your offerings deliver value to your customers while meeting your organizational goals. Our team of experts is dedicated to helping you navigate the complexities of data product management and unlocking the true potential of your data assets.

Machine learning is a powerful tool for data product management. It can help data product management services providers like Pathfinder to:

  • Understand customer needs and preferences by analyzing user behavior and feedback data.
  • Optimize product features and performance by testing different hypotheses and measuring outcomes.
  • Innovate and create new value propositions by discovering patterns and insights from large and complex data sets.

Machine learning enables our clients to deliver more personalized, effective, and scalable solutions for their customers and stakeholders.

AI can be used to help with data product management in various ways. For example, AI can help with data collection, analysis, visualization, and interpretation. AI can also help with data quality, security, and governance.

Pathfinder leverages AI to create more value from data, optimize data-driven decisions, and deliver better user experiences. We also tap into AI to help with data product innovation, testing, and deployment. We have learned that AI can enhance the skills and capabilities of data product managers and their teams.

Let’s Co-Create Positive Product Change In Your Organization