Companies need to innovate in order to thrive—and sometimes even to survive. We bring fresh perspectives and expertise to improve the financial performance and growth of your brand.
There are many different types of innovation, and many of them aren’t limited to products. Even how you approach innovation can risk comfort and impact the outcome. We’ll show you how it’s done:
Push is when there’s a solution in search of a problem. We call this the Steve Jobs way: “I know what we can create and what the market needs.” A company invents something new, then finds the best market for it.
Pull (aka, the most common form of innovation) is when there is a problem in need of a solution. A company identifies a problem and then creates a solution to address that problem.
Maybe you’re losing market share to competitors, or new threats of new entrants are disrupting your business. Maybe your people are leaving, losing morale, or lacking motivation—or worse, customers are leaving or becoming increasingly less satisfied with your product.
If your organization doesn’t have an innovation-focused process or system in place, or just needs a fresh perspective, we have the successes and bruises to help you get through it and thrive as a business.