Overcoming project mentality and ambiguity with analytics and discovery
The Senior Director of Product was put into a position to stand up a product organization, yet organizational factors were limiting the product’s growth potential.
The organization was reacting to waning growth and an unstable market where the executive team was driving solutions by assumptions. This led to top-down direction with limited analytics, no customer interaction, and no discovery to prioritize the right work on the right focus.
Additionally, project teams had to work at an unsustainable pace on unclear priorities, leading to low job satisfaction scores and continued attrition.
The organization drove a customer-first message, but driving solutions from assumptions was antithetical to this goal. Analytics had no direction and too many priorities to match limited capacity.
Two Pathfinder representatives, a Product coach and a Product consultant, collaborated with client leadership and teams on the following:
To hear more stories or start your own path to contact us today at 614.915.9180 or info@pathfinderproduct.com.