Reimagining how a global brand delivers a 150 year old product in a digital world
The Vice President of Product and the Director of Product of a struggling program at a San Francisco-based global retail company had a challenge: “How do we change the perception of our portfolio in the face of mounting internal scrutiny?”
In two quarters alone, 14 engineers had exited the company on their own volition (including 2 technical leads), internal culture feedback surveys were at an all-time low, progress toward company objectives was weak, and an increased executive presence was felt across the program.
Product teams were working at an unsustainable pace, deadlines were being missed consistently, and no one knew how to measure the success or failure of their product initiatives, including the VP and Director of Product.
These issues culminated in early funding for the portfolio being slashed by 40% from the previous year. The VP and Director of Product were now tasked with doing more than ever before with less than ever before.
“We need help focusing on the things that matter most. Forget the rest. We need to show impact.”
Our product coach collaborated with the VP, Director of Product, and 6 product teams from across North America and Europe to:
Define a decision-making framework that provided clarity and enabled the business for immediate action.
Make informed, ruthless cuts to strategic fluff that provided no clear value to the business, while also aligning six product teams to a new, actionable strategy for success.
Instrument products for data, not opinions so key portfolio decisions could be made smarter, faster, and more informed by user behavior.
Create the conditions for trust in the face of uncertainty and stress, to take root across the product, engineering, design, and business organizations.
Put good product management into practice by walking the walk through the exercise of taking an idea to market in one of the highest-priority areas of focus for the business.
The reputation of the program and portfolio changed for the better with dramatic results: